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East Market Grocery & Deli

"If You Are Looking For Homemade And Fresh, You've Come To The Right Place!"

About Us

East Market Grocery & Deli, in New Sharon, IA, is the area's premier grocery store serving Barnes City, Grinnell, Pella, Brooklyn, Oskaloosa and surrounding areas since 2004. We specialize in delicious sub, tenderloin and chicken sandwiches. We also offer daily specials in the deli and an on-site meat cutter. For more information, contact East Market Grocery & Deli in New Sharon.

We are hiring! Call & ask for Carrie!

Areas Served

What We Offer

Our Specialties include:

Delicious Sub, Tenderloin and Chicken Sandwiches
Hot Beef Sandwiches
Daily Specials in the Deli
On-Site Meat Cutter
Homemade Macaroni Potato Salad and Coleslaw
We Bake Our Bread Daily
Frosted Coffee Floats
Soft Serve Ice Cream - Vanilla & Chocolate Twist
Homemade Banana Bread
Flower Arrangements
Taco Tuesdays
UPS Drop Station

Our Services include:

Grocery & Specialty Items: Shop a wide selection of everyday essentials alongside unique local favorites. We proudly feature Amish noodles, jams, and canned beef and chicken from Colona, IA, plus fresh produce, pantry staples, and more—all in one convenient location.
Deli & Restaurant: Enjoy homestyle flavors at our deli and restaurant. From hearty daily specials to Taco Tuesdays, we serve up comfort food that keeps you coming back. Pair your meal with a frosted coffee float or soft-serve ice cream in vanilla or chocolate twist for the perfect treat.
Sub Station: Savor our freshly made subs, tenderloin sandwiches, and crispy chicken sandwiches. Every bite is crafted with care, using bread baked daily in-house for unbeatable freshness.
Homemade Favorites: Taste the difference in our homemade sides and baked goods. We prepare macaroni salad, potato salad, and coleslaw from scratch, and our famous banana bread is a local favorite.
Fresh-Cut Meats: Our on-site meat cutter ensures you get the freshest cuts every time. Whether you need custom portions or premium selections, we’ve got you covered.
Flowers & Gifts: Brighten someone’s day with beautiful flower arrangements available right in-store. Perfect for any occasion or just because.
Convenience Services: We make life easier with a UPS drop station for quick and reliable shipping—right where you shop.

Our Brands include:

Tassel Ridge
Van Wijk
Ardon Creek
Moonshiner Larry's BBQ Sauce - New Sharon
Honey Bee Honey - Fremont

Our Products include:

Deli
Pizza
Meats
Beer
Wine
Grilled Food
Local Grub's Popcorn
Local Ebert Honey
Lotus Energy Drink

Testimonials

On 6/2/2026 Jack Klein had this to say:
New Sharon is not a large town (and they like that fact), but East Market Deli is something that you'd expect to find in a larger town or city. I'd take the Pepsi Challenge for lunch from them over anything from HyVee. Its truly one of those little treasures in our local area. Great food, and the folks that run it are wonderful.

On 5/26/2026 Autumn Brown had this to say:
Loved it!

On 11/5/2025 Brent Butler had this to say:
Fast, Friendly Service..the store has virtually everything needed and the food is reasonable and delicious !

On 9/16/2025 Brielle Ruch had this to say:
Very great service with nice people! Clean and cute place!

On 6/18/2025 Wendy Wolver had this to say:
Food made to order, groceries for whatever you need. Locally owned and operated always supporting our community.

Contact Us

East Market Grocery & Deli
114 East Market St New Sharon, IA 50207
Phone: (641) 637-4205
Email: eastmarketgrocery@gmail.com

In Downtown New Sharon

Where To Find Us

Payment Types Accepted

Checks, American Express, Discover, MasterCard, Visa, Debit Cards

Our Hours

Holiday Hours May Vary. Please Call For Details.

Monday: 8:00 AM - 7:00 PM
Tuesday: 8:00 AM - 7:00 PM
Wednesday: 8:00 AM - 7:00 PM
Thursday: 8:00 AM - 7:00 PM
Friday: 8:00 AM - 7:00 PM
Saturday: 8:00 AM - 6:00 PM

Info

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FAQ

What products and services does East Market Grocery and Deli offer?

We offer a variety of grocery items, fresh produce, snacks, beverages, and household essentials. Our deli serves freshly made sandwiches, salads, and hot meals daily.

Where is East Market Grocery and Deli located?

We are located at 114 East Market St New Sharon, IA 50207.

What are your hours of operation?

We are open Monday through Friday 8am - 7pm, and Saturday 8am - 6pm. Hours may vary during the holiday season.

Do you offer catering or large orders from the deli?

Yes! We can prepare large orders for events, meetings, or gatherings. Please contact us in advance to place your order and discuss options.

Can I order ahead or place a pickup order?

Absolutely. We welcome call-ahead orders for both grocery and deli items, you can also order online through our website. Services starting at 10am.

Do you have daily specials?

Absolutely! We offer rotating daily specials in the deli, plus Taco Tuesdays for a fun midweek treat.

Are your sides and baked goods homemade?

Yes! We make macaroni salad, potato salad, coleslaw, and banana bread from scratch for that authentic homemade taste.

Do you carry local or specialty products?

We do! You’ll find Amish noodles, jams, and canned beef and chicken from Colona, IA, along with other unique grocery items.

Can I order custom meat cuts?

Yes, our on-site meat cutter can prepare custom cuts to your specifications.